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var v8a7caa111a3f8801011a7935d1c20d5b_titles = {"visibleOpening":"<div id='zw_titles_8a7caa111a3f8801011a7935d1c20d5b'>","visibleClosing":"<\/div>","hiddenOpening":"<div id='zw_titles_8a7caa111a3f8801011a7935d1c20d5b' style='display:none'>","hiddenClosing":"<\/div>","contents":"<div id='zwTitle'>DA - Corporate News<span class='zwClear' ><\/span><\/div><div><ul class='zwContent'><li id='zw_0_li'><div class='zwContentTitle' id='zw_0_title'><a href='http://sage.ziftsolutions.com/Library.html' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef2a550709012a583942727731&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fsage.ziftsolutions.com&#037;2FLibrary.html&#039;);try{zwShowDetails('8a7c9fef2a550709012a583942727731','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>Beyond EMR: Digitizing Your Other Paper Records<\/a><\/div><div class='zwContentExtra' id='extra_0'><\/div><div class='zwContentText' id='zw_0'>Whether or not you&#039;ve made the transition to electronic medical records (EMR), you should consider going digital with your other paper records. Electronic record-keeping not only frees up office space for other uses, but also adds layers of ...<span class='zwTextReadMore'><a href='http://sage.ziftsolutions.com/Library.html' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef2a550709012a583942727731&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fsage.ziftsolutions.com&#037;2FLibrary.html&#039;);try{zwShowDetails('8a7c9fef2a550709012a583942727731','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>[read more]<\/a><\/span><\/div><\/li><li id='zw_1_li'><div class='zwContentTitle' id='zw_1_title'><a href='http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/The-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP/1$2846' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef29d39a7c0129f6bb5e4d7b33&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.cpatechnologyadvisor.com&#037;2Fprint&#037;2FThe-CPA-Technology-Advisor&#037;2FThe-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP&#037;2F1&#037;242846&#039;);try{zwShowDetails('8a7c9fef29d39a7c0129f6bb5e4d7b33','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>The Changing Face of Financial Reporting for Middle Market ERP<\/a><\/div><div class='zwContentExtra' id='extra_1'><\/div><div class='zwContentText' id='zw_1'>Income statements and balance sheets. These basics of financial reporting \n  have been around for what seems like forever, so why change your tool for producing \n  these now? That&#039;s an easy question to answer, actually - new demands \n  by ...<span class='zwTextReadMore'><a href='http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/The-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP/1$2846' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef29d39a7c0129f6bb5e4d7b33&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.cpatechnologyadvisor.com&#037;2Fprint&#037;2FThe-CPA-Technology-Advisor&#037;2FThe-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP&#037;2F1&#037;242846&#039;);try{zwShowDetails('8a7c9fef29d39a7c0129f6bb5e4d7b33','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>[read more]<\/a><\/span><\/div><\/li><li id='zw_2_li'><div class='zwContentTitle' id='zw_2_title'><a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&amp;ClientID=1' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);try{zwShowDetails('8a7c9fef285bd96901287475bd442c76','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>Protect your data by choosing the right personnel <\/a><\/div><div class='zwContentExtra' id='extra_2'><\/div><div class='zwContentText' id='zw_2'>General securitySecurity best practices include the use of a properly configured firewall, anti-virus protection, automated patching of operating systems, and security policies and procedures. Other areas to consider are intrusion detection and ...<span class='zwTextReadMore'><a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&amp;ClientID=1' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);try{zwShowDetails('8a7c9fef285bd96901287475bd442c76','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>[read more]<\/a><\/span><\/div><\/li><li id='zw_3_li'><div class='zwContentTitle' id='zw_3_title'><a href='http://www.inc.com/partners/comcast/index.html#a6' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);try{zwShowDetails('8a7c9fef285bd969012874880e702f3a','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>Help Make Productivity&#064;Work More Productive<\/a><\/div><div class='zwContentExtra' id='extra_3'><\/div><div class='zwContentText' id='zw_3'>While the Declaration of Independence declares that all men are created equal, any business owner can tell you that all customers are not. Take the time to identify the characteristics of your best customers, and make the effort to seek out more ...<span class='zwTextReadMore'><a href='http://www.inc.com/partners/comcast/index.html#a6' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);try{zwShowDetails('8a7c9fef285bd969012874880e702f3a','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>[read more]<\/a><\/span><\/div><\/li><li id='zw_4_li'><div class='zwContentTitle' id='zw_4_title'><a href='http://www.camagazine.com/crmsurvey2010/default.aspx' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd9690128746ed79e2b66&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.camagazine.com&#037;2Fcrmsurvey2010&#037;2Fdefault.aspx&#039;);try{zwShowDetails('8a7c9fef285bd9690128746ed79e2b66','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>CRM survey 2010<\/a><\/div><div class='zwContentExtra' id='extra_4'><\/div><div class='zwContentText' id='zw_4'>Welcome to our latest vendor survey on customer relationship management. The accompanying chart includes 13 systems from some of the leading CRM providers, as well as some that are not yet as well known. CRM is still very popular. Analyst firm ...<span class='zwTextReadMore'><a href='http://www.camagazine.com/crmsurvey2010/default.aspx' onclick=\"zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd9690128746ed79e2b66&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.camagazine.com&#037;2Fcrmsurvey2010&#037;2Fdefault.aspx&#039;);try{zwShowDetails('8a7c9fef285bd9690128746ed79e2b66','8a7caa111a3f8801011a7935d1c20d5b')}catch(err){};return false;\" target='_blank'>[read more]<\/a><\/span><\/div><\/li><li id='zwContentFoot' style='clear:both'><a href='http%3A%2F%2Fsage.ziftsolutions.com%2Fchannel%2F8a7caa111a3f8801011a79337d6f0d3f' onclick='zwOpenLiteReader8a7caa111a3f8801011a7935d1c20d5b(\"http%3A%2F%2Fsage.ziftsolutions.com%2Fchannel%2F8a7caa111a3f8801011a79337d6f0d3f\",\"http%3A%2F%2Fsage.ziftsolutions.com%2Fchannel%2F8a7caa111a3f8801011a79337d6f0d3f\");return false;' target='_blank'>More Articles...<\/a><\/li><\/ul><\/div>"};
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Electronic record-keeping not only frees up office space for other uses, but also adds layers of security to your files, makes them more easily accessible to you and your staff, and reduces the risk of filing errors. <br/><br/>Digitizing saves time and helps your practice run more efficiently because you can easily locate information rather than rummaging through paper files, some of which could be incomplete or illegible. <br/><br/>What&#039;s more, going digital can save you money. You&#039;re no longer paying for shredding, disposal or file storage, and you can use former file room space for revenue-generating services. You may even be able to lease a smaller office since you won&#039;t need file space, which could dramatically decrease your rent.<br/><br/>And of course, digitizing helps you go &quot;green&quot; as it dramatically ...<span class='zwTextReadMore'><a href='http://sage.ziftsolutions.com/Library.html' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef2a550709012a583942727731&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fsage.ziftsolutions.com&#037;2FLibrary.html&#039;);' target='_blank' >[Read Full Article]<\/a><\/span><\/span><\/div><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; Previous Article&nbsp;|&nbsp;<a href='http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/The-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP/1$2846' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef29d39a7c0129f6bb5e4d7b33&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.cpatechnologyadvisor.com&#037;2Fprint&#037;2FThe-CPA-Technology-Advisor&#037;2FThe-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP&#037;2F1&#037;242846&#039;);zwShowDetails(\"8a7c9fef29d39a7c0129f6bb5e4d7b33\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Next Article<\/a> &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><\/div>"},"v8a7c9fef29d39a7c0129f6bb5e4d7b33":{"hiddenOpening":"<div id='zw_details_8a7c9fef29d39a7c0129f6bb5e4d7b33' style='display:none'>","hiddenClosing":"<\/div>","visibleOpening":"<div id='zw_details_8a7c9fef29d39a7c0129f6bb5e4d7b33'>","visibleClosing":"<\/div>","contents":"<div style='padding-top:3px;' align='left' id='full_1'><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://sage.ziftsolutions.com/Library.html' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef2a550709012a583942727731&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fsage.ziftsolutions.com&#037;2FLibrary.html&#039;);zwShowDetails(\"8a7c9fef2a550709012a583942727731\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;<a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&ClientID=1' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);zwShowDetails(\"8a7c9fef285bd96901287475bd442c76\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Next Article<\/a> &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><div id='zwInlineTitle' style='text-align:left;height:auto'><a href='http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/The-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP/1$2846' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef29d39a7c0129f6bb5e4d7b33&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.cpatechnologyadvisor.com&#037;2Fprint&#037;2FThe-CPA-Technology-Advisor&#037;2FThe-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP&#037;2F1&#037;242846&#039;);' target='_blank' >The Changing Face of Financial Reporting for Middle Market ERP<\/a><span class='zwClear'><\/span><\/div><div class='zwContentExtra' id='extra_1'><\/div><div class='zwContentText'><span class='zwInline'><div><p>Income statements and balance sheets. These basics of financial reporting \n  have been around for what seems like forever, so why change your tool for producing \n  these now? That&#039;s an easy question to answer, actually - new demands \n  by business for better information and advances in technology make change possible.<\/p><p> Consider the case of FRx, a real favorite for financial reporting due to its \n  flexibility, ease of use and the great variety of reports it can generate. FRx \n  introduced the concepts of rows, columns and trees that could be mixed and matched \n  to provide a wide variety of ways to slice and dice financial data. It also \n  had some Excel-like features so the commands were familiar. Like many great \n  software tools, FRx broke new ground and went through multiple owners, from \n  its start in 1984 as one of the products offered by Platinum Software (now known \n  as Epicor) to it&#039;s acquisition by Great Plains Software in 2000 to its \n  current owner, that goliath called Microsoft.<\/p><p> To be fair, there ...<\/p><\/div><span class='zwTextReadMore'><a href='http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/The-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP/1$2846' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef29d39a7c0129f6bb5e4d7b33&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.cpatechnologyadvisor.com&#037;2Fprint&#037;2FThe-CPA-Technology-Advisor&#037;2FThe-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP&#037;2F1&#037;242846&#039;);' target='_blank' >[Read Full Article]<\/a><\/span><\/span><\/div><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://sage.ziftsolutions.com/Library.html' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef2a550709012a583942727731&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fsage.ziftsolutions.com&#037;2FLibrary.html&#039;);zwShowDetails(\"8a7c9fef2a550709012a583942727731\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;<a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&ClientID=1' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);zwShowDetails(\"8a7c9fef285bd96901287475bd442c76\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Next Article<\/a> &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><\/div>"},"v8a7c9fef285bd96901287475bd442c76":{"hiddenOpening":"<div id='zw_details_8a7c9fef285bd96901287475bd442c76' style='display:none'>","hiddenClosing":"<\/div>","visibleOpening":"<div id='zw_details_8a7c9fef285bd96901287475bd442c76'>","visibleClosing":"<\/div>","contents":"<div style='padding-top:3px;' align='left' id='full_2'><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/The-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP/1$2846' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef29d39a7c0129f6bb5e4d7b33&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.cpatechnologyadvisor.com&#037;2Fprint&#037;2FThe-CPA-Technology-Advisor&#037;2FThe-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP&#037;2F1&#037;242846&#039;);zwShowDetails(\"8a7c9fef29d39a7c0129f6bb5e4d7b33\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;<a href='http://www.inc.com/partners/comcast/index.html#a6' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);zwShowDetails(\"8a7c9fef285bd969012874880e702f3a\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Next Article<\/a> &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><div id='zwInlineTitle' style='text-align:left;height:auto'><a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&amp;ClientID=1' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);' target='_blank' >Protect your data by choosing the right personnel <\/a><span class='zwClear'><\/span><\/div><div class='zwContentExtra' id='extra_2'><\/div><div class='zwContentText'><span class='zwInline'><div><p><b><font color=\"black\">General security<\/font><\/b><\/p><p><font color=\"black\">Security best practices include the use of a properly configured firewall, anti-virus protection, automated patching of operating systems, and security policies and procedures. Other areas to consider are intrusion detection and prevention measures, vulnerability assessments, and employee security training.<\/font><\/p><p><font color=\"black\">The scope of these particular methods is too large to be included in this brief article, but ample information about these practices exists on the Web. Look for the words <font face=\"Times\">&quot;<\/font>defense in depth<font face=\"Times\">&quot;<\/font> in your research.<\/font><\/p><p><font color=\"black\">Another important best practice is to set up servers that each perform only one service, and then lock those servers down, or <font face=\"Times\">&quot;<\/font>harden<font face=\"Times\">&quot;<\/font> them, against breaches. A Web server can be hardened so it can only serve Web pages, a database can be hardened to only perform database functions, and so on.<\/font><\/p><p><font color=\"black\">Mixing a Web server and a database server on one box could enable a hacker to breach your database server by hacking through the Web server&#039;s vulnerabilities.<\/font><\/p><p><b><font color=\"black\">An overlooked vulnerability<\/font><\/b><\/p><\/div><span class='zwTextReadMore'><a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&amp;ClientID=1' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);' target='_blank' >[Read Full Article]<\/a><\/span><\/span><\/div><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://www.cpatechnologyadvisor.com/print/The-CPA-Technology-Advisor/The-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP/1$2846' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef29d39a7c0129f6bb5e4d7b33&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.cpatechnologyadvisor.com&#037;2Fprint&#037;2FThe-CPA-Technology-Advisor&#037;2FThe-Changing-Face-of-Financial-Reporting-for-Middle-Market-ERP&#037;2F1&#037;242846&#039;);zwShowDetails(\"8a7c9fef29d39a7c0129f6bb5e4d7b33\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;<a href='http://www.inc.com/partners/comcast/index.html#a6' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);zwShowDetails(\"8a7c9fef285bd969012874880e702f3a\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Next Article<\/a> &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><\/div>"},"v8a7c9fef285bd969012874880e702f3a":{"hiddenOpening":"<div id='zw_details_8a7c9fef285bd969012874880e702f3a' style='display:none'>","hiddenClosing":"<\/div>","visibleOpening":"<div id='zw_details_8a7c9fef285bd969012874880e702f3a'>","visibleClosing":"<\/div>","contents":"<div style='padding-top:3px;' align='left' id='full_3'><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&ClientID=1' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);zwShowDetails(\"8a7c9fef285bd96901287475bd442c76\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;<a href='http://www.camagazine.com/crmsurvey2010/default.aspx' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd9690128746ed79e2b66&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.camagazine.com&#037;2Fcrmsurvey2010&#037;2Fdefault.aspx&#039;);zwShowDetails(\"8a7c9fef285bd9690128746ed79e2b66\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Next Article<\/a> &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><div id='zwInlineTitle' style='text-align:left;height:auto'><a href='http://www.inc.com/partners/comcast/index.html#a6' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);' target='_blank' >Help Make Productivity&#064;Work More Productive<\/a><span class='zwClear'><\/span><\/div><div class='zwContentExtra' id='extra_3'><\/div><div class='zwContentText'><span class='zwInline'><div><p>While the Declaration of Independence declares that all men are created equal, any business owner can tell you that all customers are not. Take the time to identify the characteristics of your best customers, and make the effort to seek out more of them. Doing so can result in greater customer loyalty, higher sales per transaction and increased profits.<\/p><p>One of the key ingredients of formal strategic planning is defining your customer. This is particularly important for small businesses because most simply don&#039;t have the time, resources or personnel to take a &quot;shotgun&quot; approach-peppering every potential customer with marketing materials-to prospecting, says <a title=\"Chicago\" class=\"informlink\" href=\"/topic/Chicago\">Chicago<\/a>-based <a title=\"Ray Silverstein\" class=\"informlink\" href=\"/topic/Ray&#043;Silverstein\">Ray Silverstein<\/a>, author of <em>The Small Business Survival Guide<\/em> and founder of PRO, a small-business peer group advisory board organization.<\/p><p>&quot;Lack of focus is a problem that often comes up at our meetings,&quot; he says. &quot;Companies try to be too many things to too many customers, thereby missing the chance to target their best potential customer. Ask yourself who is most likely to buy your product or service, what their characteristics are and what your capabilities to supply them are. In sales and marketing, the key is to hunt with a rifle, not a shotgun.&quot;<\/p><\/div><span class='zwTextReadMore'><a href='http://www.inc.com/partners/comcast/index.html#a6' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);' target='_blank' >[Read Full Article]<\/a><\/span><\/span><\/div><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3287&ClientID=1' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd96901287475bd442c76&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.canadianfundraiser.com&#037;2Fnewsletter&#037;2Farticle.asp&#037;3FArticleID&#037;3D3287&#037;26ClientID&#037;3D1&#039;);zwShowDetails(\"8a7c9fef285bd96901287475bd442c76\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;<a href='http://www.camagazine.com/crmsurvey2010/default.aspx' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd9690128746ed79e2b66&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.camagazine.com&#037;2Fcrmsurvey2010&#037;2Fdefault.aspx&#039;);zwShowDetails(\"8a7c9fef285bd9690128746ed79e2b66\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Next Article<\/a> &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><\/div>"},"v8a7c9fef285bd9690128746ed79e2b66":{"hiddenOpening":"<div id='zw_details_8a7c9fef285bd9690128746ed79e2b66' style='display:none'>","hiddenClosing":"<\/div>","visibleOpening":"<div id='zw_details_8a7c9fef285bd9690128746ed79e2b66'>","visibleClosing":"<\/div>","contents":"<div style='padding-top:3px;' align='left' id='full_4'><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://www.inc.com/partners/comcast/index.html#a6' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);zwShowDetails(\"8a7c9fef285bd969012874880e702f3a\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;Next Article &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><div id='zwInlineTitle' style='text-align:left;height:auto'><a href='http://www.camagazine.com/crmsurvey2010/default.aspx' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd9690128746ed79e2b66&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.camagazine.com&#037;2Fcrmsurvey2010&#037;2Fdefault.aspx&#039;);' target='_blank' >CRM survey 2010<\/a><span class='zwClear'><\/span><\/div><div class='zwContentExtra' id='extra_4'><\/div><div class='zwContentText'><span class='zwInline'><p>Welcome to our latest vendor survey on customer relationship management. The accompanying chart includes 13 systems from some of the leading CRM providers, as well as some that are not yet as well known. <\/p><p>CRM is still very popular. Analyst firm Forrester predicts the CRM market for software and services will reach &#036;10.9 billion by 2010, up from &#036;8.4 billion in 2007.<\/p><p>According to Larry Ritter, senior vice president, global product management and marketing, Sage CRM Solutions, there are two major trends in CRM: social networks (such as Facebook, LinkedIn and Twitter) and cloud computing.  Facebook boasts more than 350 million users, who use the program to build up their personal networks, send messages to friends and update their personal profiles.  LinkedIn has more than 50 million registered users and is used mainly for professional networking. Twitter enables its users to send and read messages known as tweets -- text-based posts of up to 140 characters.<\/p><p>Some readers might think social networking tools are for young people with time on their hands.  But Sage and others see them as a great tool for building relationships - which is also one of the objectives of CRM systems. Imagine you want to prepare for a meeting with someone you don&#039;t know very well. You might find useful information about that person and others on these networks.  Sage lets you extract information automatically from Facebook and load it into one of its CRM systems. You can also launch a direct search into one of the social networks such as LinkedIn to find information about a specific person. And you can have the CRM system launch a search against Twitter for news about a contact&#039;s company or products -- even one of his or her hobbies.<\/p><p>Gathering information about other people could be seen as a little creepy;  in fact, this kind of search is called &quot;creeping&quot; in Facebook circles. But if people post personal information on the Net, is it not there to be read?<\/p><p>The other big trend is cloud computing - a way of accessing business applications (ERP, CRM, business intelligence, etc.) over the Internet with just a browser. The software and data are stored on a service provider&#039;s computers, so you just pay for the use of the software. And you don&#039;t need to maintain your own infrastructure to support the applications. This setup might sound familiar:  last year it was referred to as SaaS (Software as a Service) and a few years ago, as ASP (Application Services Provider). Some acronyms stick even when they make little sense, while others evolve. Blame it on marketing specialists who figure their technologies need a little push every now and then.<\/p><p>Sage and others are sending their products to the clouds. Sage is offering a hybrid approach in some cases by allowing customers to license the core functionality using the traditional model and to use the clouds for extensions of the system. One example is eMarketing, which could be used to blast emails to thousands of contacts. By using another company&#039;s server for email blasts, you can avoid blacklisting by some companies. Email blacklists are a common way of reducing spam.<\/p><p>Sage has also taken a different approach than salesforce.com, NetSuite and some other vendors that are normally associated with SaaS or cloud computing. Sage will offer its cloud solution using Amazon&#039;s EC2 (Elastic Compute Cloud). Amazon is to store and protect the data on its own servers. This makes a lot of sense, because Amazon already has the infrastructure to support cloud computing. Sage will also allow its customers to choose whether and when to upgrade to the latest version - something that is not always possible with other cloud systems.<\/p><p>One trend Sage did not mention is open source. With this technology, the program can be downloaded for free but there is a cost for implementation and support. Open source programs are often enhanced by a community of developers rather than just the company that created the program. SugarCRM calls itself the leading open source CRM solution with more than 12,000 companies .<\/p><p>Although not a trend, ERP integration is still a big factor to consider when in the market for a new CRM system. There are many integration points between CRM and ERP and an integrated solution just might be what you need.<\/p><p>We hope you find our survey useful. If you have suggestions for improvement, please let us know.<\/p><\/span><\/div><table id='zwNextPrev' width='100%'><tr><td style='text-align: left;' align='left'>&lt;&lt; <a href='http://www.inc.com/partners/comcast/index.html#a6' onclick='zTrkClick(this, &#039;8a7caa111a3f8801011a7935d1c20d5b&#039;,&#039;8a7c9fef285bd969012874880e702f3a&#039;,&#039;402881e71da6b5e8011da6b634a70028&#039;,&#039;http&#037;3A&#037;2F&#037;2Fwww.inc.com&#037;2Fpartners&#037;2Fcomcast&#037;2Findex.html&#037;23a6&#039;);zwShowDetails(\"8a7c9fef285bd969012874880e702f3a\",\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Previous Article<\/a>&nbsp;|&nbsp;Next Article &gt;&gt;<\/td><td style='text-align: right;' align='right'><a style='cursor:pointer' onclick='zwShowTitles(\"8a7caa111a3f8801011a7935d1c20d5b\");zift_pc--;return false;'>Return to List<\/a><\/td><\/tr><\/table><\/div>"}};
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